Textbooks

No Book Cover Available

Entrepreneurship

Course code: MAN4802

No Book Cover Available
Title: Entrepreneurship: Starting And Operating A Small Business 3rd Edition
Author: steve mariotti and caroline glackin
ISBN: Unknown
Publisher: Pearson
Price: Unknown
Ethical Issues in Business : A Philosophical Approach 8th Edition

Legal, Ethical, and Social Values of Business

Course code: MAN5068

Ethical Issues in Business : A Philosophical Approach 8th Edition
Title: Ethical Issues in Business : A Philosophical Approach 8th Edition
Author: Patricia Hogue Werhane
ISBN: 978-0-13-184619-7
Publisher: Prentice Hall PTR
Price: $140.00
Human Resource Management, 12th Edition with Access Code

Human Resources Management

Course code: MAN5305

Human Resource Management, 12th Edition with Access Code
Title: Human Resource Management, 12th Edition with Access Code
Author: Raymond Noe; John Hollenbeck; Barry Gerhart
ISBN: 9781260262575
Publisher: McGraw-Hill
Price: Unknown
Service Management, 9th Edition with Access Code

Management & Operations in Service Organizations

Course code: MAN5508

Service Management, 9th Edition with Access Code
Title: Service Management, 9th Edition with Access Code
Author: By Sanjeev Bordoloi and James Fitzsimmons and Mona Fitzsimmons
ISBN: 9781259784637
Publisher: McGraw-Hill
Price: Unknown
Strategic Management - Concepts and Cases : Competitiveness and Globalization 12th

Capstone (this capstone is for the concentrations in General Management, Marketing, and Finance)

Course code: MAN5897

Strategic Management - Concepts and Cases : Competitiveness and Globalization 12th
Title: Strategic Management – Concepts and Cases : Competitiveness and Globalization 12th
Author: Michael A. Hitt; R. Duane Ireland; Robert E. Hoskisson
ISBN: 978-1-305-50214-7
Publisher: Cengage
Price: $140
Principles of Marketing 18th Edition

Principles Of Marketing

Course code: MAR1011

Principles of Marketing 18th Edition
Title: Principles of Marketing 18th Edition
Author: Kotler and Armstrong
ISBN: 978-0135766606
Publisher: Pearson
Price: Unknown
Contemporary Management 7th Edition

Management Practices for the 21st Century

Course code: MAR29

Contemporary Management 7th Edition
Title: Contemporary Management 7th Edition
Author: Gareth R. Jones; Jennifer M. George
ISBN: 978-0-07-811269-0
Publisher: McGraw-Hill Higher Education
Price: $195.00
Integrated Advertising, Promotion, and Marketing Communications, 8th edition

Sales, Advertising And Promotions

Course code: MAR3334MAR

Integrated Advertising, Promotion, and Marketing Communications, 8th edition
Title: Integrated Advertising, Promotion, and Marketing Communications, 8th edition
Author: Kenneth E. Clow; Donald E. Baack
ISBN: 978-0134484136
Publisher: Pearson
Price: Unknown
Essentials of Health Care Marketing, 4th Edition

Health Care Marketing

Course code: MAR3712

Essentials of Health Care Marketing, 4th Edition
Title: Essentials of Health Care Marketing, 4th Edition
Author: Eric Berkowitz
ISBN: 978-1284094312
Publisher: Jones & Bartlett Publishers
Price: Unknown
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition 5th

Brand Marketing

Course code: MAR4330

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition 5th
Title: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition 5th
Author: Kevin Lane Keller; Vanitha Swaminathan
ISBN: 978-1292314969
Publisher: Pearson
Price: Unknown
Product Design and Development, 7th Edition

Product and Pricing strategies

Course code: MAR4830

Product Design and Development, 7th Edition
Title: Product Design and Development, 7th Edition
Author: Karl Ulrich; Steven Eppinger
ISBN: 978-1260566437
Publisher: McGraw Hill
Price: Unknown
Services Marketing : Concepts, Strategies, and Cases 4th Edition

Services Marketing

Course code: MAR49

Services Marketing : Concepts, Strategies, and Cases 4th Edition
Title: Services Marketing : Concepts, Strategies, and Cases 4th Edition
Author: K. Douglas Hoffman; John E. G. Bateson
ISBN: 978-1-4390-3939-7
Publisher: Cengage South-Western
Price: $380.00